Soi Diamond, and in particular the Soi Diamond Arcade is one of the longest standing nightlife zones in Pattaya. Indeed it is, or as, home to the 2nd oldest gogo bar in the city. Diamond Agogo was the first gogo bar to open in the Walking Street area opening shortly after Tahitian Queen opened on Beach Road.
Windmill Club Agogo is located in the Soi Diamond alley off Walking Street. It is the older sister bar of Sugarbaby Agogo.